Our Story

Athletics4Kids was founded over 23 years ago by Craig Knapton and friends from North Vancouver, BC, who were compelled to get kids from low-income families in their own community into sports. Inspired by the transformative power of sports, they each invested the money to start Athletics4Kids.

Today, Athletics4Kids remains a grassroots organization with significant reach as our team of two staff and small army of volunteers ensures that kids across BC have the chance to play.

With the help of individual donors, companies and foundations, we have provided over $3.1 million through over 14,500 Sport4Life Grants. This has enabled thousands of kids to participate in over 55 eligible sports.

We work hard every day to get more kids off the bench and into the game

We champion families

We champion low-income families across BC and our province's most vulnerable children. Through a simple, discreet granting process, we help parents and caregivers say "yes!" to their kids by ensuring they have the funds to help cover their registration fees for over 55 different organized sports — season after season, year after year. In 2024, we expanded our program to include funding registration fees for summer sports camps.

We work with our community

Through our growing network of coaches, counselors, educators, and administrators, we connect with families across BC that need our support to get their kids in the game. We focus on serving communities where child poverty rates are high, and access to sport is low.

We partner with donors

We believe in the power of our collective action and partner with individual donors, foundations, businesses and government to ensure we are able to fulfill every grant application we receive. With a small, talented team and efficient processes, we maximize the impact of every dollar given to ensure as many kids as possible are able to play sports.

  • "Sports have been absolutely integral and critical to my sons' development. Lacrosse has been a place where they could just be themselves..."

    Susan

Item 1 of 3

Meet our Staff Team

Meet our Board of Directors

Our board of directors consists of 9 dedicated members. While they are from all different backgrounds, each Board Member has a unique passion for ensuring that every child has the opportunity to play sports.

Meet our Spokesperson

Meet our Co-Founder